Those wishing to help the victims of the 12 unit building fire today in Charlottetown (nearby homes and businesses were also evacuated; people basically lost everything: books, clothing, all personal effects, and many are now homeless!) may do so through the Red Cross in Charlottetown, which is providing temporary shelter as well as some basic necessities for the victims.
http://m.theguardian.pe.ca/News/Local/2015-08-09/article-4240569/Dramatic-fire-in-Charlottetown-apartment-building-leaves-many-in-need-of-help/1
http://www.redcross.ca/in-your-community/prince-edward-island/charlottetown/community-support-initiatives
Something interesting I also found out tonight is that the vast majority of firefighters in Charlottetown are volunteers!